What to put on a tradesman website: the complete checklist

Most tradesman websites fail for boring reasons: the phone number is hidden, the areas are vague, the photos are stock, and there is no page for the job the customer actually wants. This checklist goes through a tradesman website page by page, from the first thing a visitor sees to the legal details that are easy to forget. Use it to review the site you have, or to gather what you need before you build one.

Above the fold: the first screen on a phone

Before anyone scrolls, they should be able to see:

• Who you are: your business name and logo.
• What you do: "Electrician" or "Bathroom fitter", not "Property solutions".
• Where you do it: your base town and the area you cover.
• Your phone number, as a tap-to-call link.
• One clear button: "Call now" or "Get a quote". Not five.

Test it on your own phone. If any of those are missing from the first screen, fix that before anything else.

Home page checklist

• A short, plain sentence saying what you do and where.
• A grid of your services, each linking to its own page.
• The areas you cover, each linking to its own page.
• Your live Google rating and a few recent reviews.
• Accreditations and memberships you genuinely hold.
• Three or four photos of your own work.
• A brief "how it works": call, quote, job done.
• Your phone number again at the bottom, with your email and hours.

Service pages

One page per service you want more of, up to twelve. Each one should answer the questions a customer would ask on the phone:

• What the service is and when someone needs it.
• What is included and what is not.
• How long it typically takes.
• A guide price or "from" price where sensible, and what affects it.
• Three or four questions customers ask, with straight answers.
• Photos of that specific type of work.
• Any accreditation that is relevant to that service (Gas Safe for boilers, Part P for electrical work, and so on, where you hold it).
• A phone number and a button.

Area pages and service-area pages

One page for each town or area you genuinely cover, up to twenty, and then a page for each service in each of those areas. The area page says what you do in that town and why you are a sensible choice there; the service-area page ("Roof repairs in Bury") does the same for one service. Genuine local detail matters: the kinds of property, the typical jobs, your travel time, whether you offer emergency cover there. Our guide to getting found on Google locally explains why this structure works and how to keep it honest. Tradesmen's Websites generates these pages from the services and areas you supply, so you review them rather than write them.

Trust signals

• Accreditations and memberships you currently hold, with registration numbers where customers can check them. Never a logo you are not entitled to.
• Insurance: at least a line confirming public liability cover.
• Reviews: your live Google rating and review count, not testimonials you typed yourself.
• Company details: trading name, company number if you are a limited company, and a real base town.
• Guarantees on workmanship, if you offer them, stated clearly.
• Years trading and a sentence about who you are. A photo of you helps more than most people expect.

Photos: what to take

• Finished jobs, in daylight, tidied up. Before-and-after pairs are ideal.
• Close-ups of neat work: a labelled consumer unit, a clean pipe run, a straight fence line, a crisp cut-in.
• Your van with your name and number on it.
• You, and your team if you have one, looking like people someone would let into their house.
• Landscape orientation, taken on a phone is fine. Skip anything blurry, and ask before showing a customer's home in a way that identifies it.
• No stock photography. Customers spot it, and it says you have no work to show.

Contact options

• Phone number that dials when tapped, on every page.
• Your hours, including whether you take emergency calls and when.
• A short enquiry form: name, phone, what they need. Three fields, not twelve.
• An email address on your own domain.
• Your base town, and a map if you have a Google Business Profile connected.
• A WhatsApp link if you genuinely answer it.

Legal and admin pages

Easy to forget and occasionally required:

• Privacy policy, because your enquiry form collects personal data.
• Cookie notice if the site uses analytics or advertising cookies.
• Company information if you trade as a limited company: registered name, company number, registered office and place of registration are required on business websites and emails.
• VAT number if you are VAT registered.
• Terms if you take deposits or payments online.

Mobile and speed checks

• Open the site on your phone, on mobile data, not Wi-Fi. Does it load in a couple of seconds?
• Is the padlock showing? A site without SSL is flagged as "not secure".
• Can you tap the phone number and the button without zooming?
• Do the photos load quickly and look sharp, or have they been uploaded straight from the camera at full size?
• Does anything scroll sideways? It should not.

The checklist at a glance

Frequently asked questions

Next step

Every item on this list is built into a Tradesmen's Websites site, from the tap-to-call number to the service-area pages and the legal pages. Have a look at the live demo website, then enter your services and areas and see a preview of your own site before paying anything. £59 for your first month, £0 setup fee, no long-term contract. Not sure what to call the site? See our guide to choosing a domain name.