Guide · Electricians
A website for electricians: what it needs and what it should cost
Most electricians get work through word of mouth. A good website turns that reputation into something a stranger can find, check and act on at nine o'clock on a Tuesday night.
If you are an electrician, your customers are not browsing. They have a tripped consumer unit, a landlord demanding an EICR by Friday, or a new electric car sitting on the drive with nowhere to plug in. They pick up their phone, type a few words into Google and ring the first business that looks competent, local and available. This guide explains what an electrician website needs to be that business, what it should realistically cost, and the mistakes that quietly lose you jobs.
What customers actually type into Google
Very few people search for "electrician" on its own. They search for a job and a place. Typical searches look like:
- emergency electrician Stockport
- EICR Macclesfield or electrical safety certificate Macclesfield
- EV charger installer Wilmslow
- consumer unit replacement cost
- house rewire Cheshire
- electrician near me (where Google uses the phone's location to decide what "near" means)
Notice the pattern: a specific service, plus a specific area. Google tries to show pages that match both halves. A single home page that says "we cover the whole of Cheshire and do all types of electrical work" matches neither half particularly well. That is the central problem most electrician websites have, and it is the reason the structure of your site matters more than how pretty it is.
The pages an electrician website needs
A useful electrician website is not five pages. It is a home page, a contact page, and then a page for every job you want more of. For a typical domestic and light commercial electrician, that list looks something like this:
- House rewires
- Consumer unit (fuse board) replacement
- Electrical testing and inspection
- EICR reports for landlords and homebuyers
- EV charger installation
- Indoor lighting
- Outdoor and garden lighting
- Emergency electrician call-outs
- Electrical fault finding
- Socket and switch installation
- Commercial electrical services
- Landlord electrical services
Each of those deserves its own page, because each of them is a separate search. Someone who needs an EICR does not want to scroll past your lighting work to find out whether you do certificates, how quickly you can attend and roughly what it costs. Give each service its own page, with a clear description, what is included, the questions customers ask, and a phone number they can tap.
Service-area pages: why 12 × 20 matters
Here is the part most electricians miss. Google does not just match the service, it matches the place. If you cover twenty towns and villages, then "EICR Knutsford", "EICR Wilmslow" and "EICR Alderley Edge" are three different searches with three different sets of competitors. One page cannot compete for all of them properly.
The answer is a page for each service in each area you cover. Twelve services across twenty areas gives you up to 240 dedicated pages, each one matching a search a real customer is making. Our guide to getting found on Google locally explains the mechanics in more detail, but the short version is that a page which says "EICR in Knutsford" and talks about Knutsford has a far better chance of appearing for that search than a page which does not mention Knutsford at all.
Two warnings. First, those pages have to be useful and different, not the same paragraph with the town name swapped. Second, only claim areas you genuinely cover. Google and customers both notice when "we cover Manchester" turns out to mean a forty-minute drive you would rather not make.
Building 240 pages by hand is not realistic for a one-van business, which is why it is worth choosing a platform that generates and maintains them from the information you supply. You can see a working example of an electrician's website built this way on our home page.
Trust signals electricians should show
Electrical work is one of the few trades where customers actively worry about safety, and they have been told to check. Make that easy. On the home page and on every service page, show the things that prove you are the real thing:
- Your registration scheme (NICEIC, NAPIT, ELECSA, STROMA or ECA membership), but only where you genuinely hold it. Customers can look you up on the register, so give your registered business name exactly as it appears there.
- Part P competence and the fact that you issue certificates for notifiable work.
- Public liability insurance, with the cover level if you are happy to state it.
- Google reviews, ideally pulled through live from your Google Business Profile so the rating on the site matches what customers see on Maps.
- Photos of your own work: a neatly labelled consumer unit says more than any stock image of a man in a hi-vis vest.
- Company details: trading name, company number if you are a limited company, and a real address or at least a real base town.
- Years trading and the kind of properties you work on most.
There is a full run-through of the trust signals that matter in our tradesman website checklist.
What an electrician website costs
Prices vary enormously, and the number on the quote is rarely the whole story. Broadly, you have four routes:
| Route | Typical cost | What you tend to get |
|---|---|---|
| DIY website builder | Often £10 to £30 a month, plus your evenings | A handful of pages you build and maintain yourself. Service-area coverage is rare because nobody has the time. |
| Freelancer | Commonly quoted from a few hundred pounds to £2,000 or more up front | A custom design, usually 5 to 10 pages. Hosting, updates and new pages are normally extra. |
| Agency | Commonly £2,000 to £5,000+ to build; SEO retainers can be £1,000 to £3,000+ a month | Professional work with ongoing marketing, at a price aimed at larger firms. |
| Subscription (Tradesmen's Websites) | £59 a month, £0 setup fee | Up to 12 service pages, 20 area pages and up to 240 service-area pages, hosting, SSL and a .co.uk domain if you need one. Cancel at any time. |
Whichever route you take, ask about the things that are not in the headline price: hosting, SSL, domain renewal, adding a service later, and what happens if you want to stop. Our guide to tradesman website costs goes through each of these in detail.
Mistakes we see on electrician websites
- No phone number at the top of the page on mobile. Most of your visitors are on a phone, and many of them have a problem right now. The number should be visible without scrolling and should dial when tapped.
- "We cover all areas". It sounds helpful, but it tells Google nothing. Name the towns.
- Stock photography. Customers can tell. Your own photos, even from a phone, build more trust.
- Out-of-date logos. Showing a scheme you left two years ago is worse than showing nothing.
- One long "services" page. A list of everything you do, on one page, competes for nothing in particular.
- No mention of certificates. If you issue EICRs, Electrical Installation Certificates and Minor Works Certificates, say so. Landlords and estate agents search for exactly those words.
Frequently asked questions
Do I need to be NICEIC or NAPIT registered to have a website? +
No. A website is simply a description of your business. Show whichever registrations, qualifications and insurance you genuinely hold, and keep them current. Never display a scheme logo you are not entitled to use.
Should I put prices on my electrician website? +
Guide prices help for standard jobs such as EICRs, consumer unit changes and EV charger installations, because customers compare before they call. Make clear what the price includes and when a survey is needed. For rewires and commercial work, a "from" price or a free quote is usually more sensible.
Can I keep the domain name I already have? +
Yes. If you already own a domain, it can be pointed at your new website. If you do not, we supply a suitable .co.uk domain free of charge while your subscription is active. Our domain name guide covers what to look for.
How quickly can an electrician website go live? +
With Tradesmen's Websites, most sites are built, reviewed and launched within 7 days of receiving your completed information, photos, domain access and approval. Delays in supplying those items are the usual reason a launch takes longer.
Will a website get me to number one on Google? +
No ethical provider can guarantee rankings. A well-structured site with a page for each service in each area gives you far more opportunities to appear in local search than a five-page brochure site, but results also depend on competition, your reviews and how long the site has been live.
Next step
If you want to see what this looks like for a real electrician, take a look at the live demo website. When you are ready, enter your services and areas, see a preview of your own website, and pay £59 for your first month only if you are happy to go ahead. There is no setup fee and no long-term contract.
Ready when you are
See a preview of your own website before you pay anything.
Tell us your trade, the services you offer and the areas you cover. We build a preview you can look at first, then you pay £59 for your first month only if you are happy to go ahead. £0 setup fee, no long-term contract and you can cancel at any time.