Guide · Joiners and carpenters
A website for joiners and carpenters: let your work sell itself
Joinery is bought with the eyes. A joiner's website is a portfolio first and a brochure second, and that portfolio needs to be found by people in the towns you actually work in.
A plumber gets hired because the customer has a leak. A joiner gets hired because the customer has seen something they want: a fitted wardrobe that uses the whole alcove, a staircase that has been brought back to life, a kitchen fitted so well the doors line up. That makes your website different from most trades. Photos come first, words come second, and being found for "fitted wardrobes" plus your town matters more than any clever design. This guide covers what a joiner or carpenter's website needs, and the one question about your job title that affects how customers find you.
Joiner or carpenter: which word do your customers use?
It depends where you work. In Scotland and much of the North of England, customers search for a joiner. In the South, they tend to search for a carpenter. In the Midlands it is mixed, and "carpenter and joiner" is common everywhere. Your website should use the word your local customers use in its titles and headings, and mention the other naturally, because a site that only says "joinery" in a town that searches for "carpenter" is quietly invisible to half its market. Look at what your competitors call themselves and what your customers say on the phone.
What customers search for
- fitted wardrobes Harrogate and bespoke fitted wardrobes
- joiner near me or carpenter near me
- alcove units York, media wall installer
- kitchen fitter Leeds
- door hanging Wetherby, internal doors fitted
- staircase renovation, loft boarding Knaresborough
- bespoke joinery Ripon
Most of these are project-specific and local. A site with one page called "joinery services" is a weak answer to all of them.
The pages a joiner website needs
Beyond the home and contact pages, give each type of work its own page, with photos of that type of work on it. A general joiner might choose from:
- Fitted wardrobes and bedrooms
- Alcove units, shelving and media walls
- Kitchen fitting
- Internal door fitting and hanging
- Staircases: new, renovated and re-clad
- Skirting, architrave and wood flooring
- Bespoke furniture and cabinetry
- Loft boarding, hatches and ladders
- Decking, pergolas and garden structures
- Timber window and door repairs
- Commercial joinery and shopfitting
- Second-fix carpentry for builders and developers
Each page should show three or four examples of that work, explain the process from measuring to fitting, say how long a typical job takes, give a guide to what affects the price, and answer the questions customers ask (can you match existing doors, do you make or buy the carcasses, what finishes are available).
Photos: your portfolio is the website
- Finished work in natural light, doors closed and open, from the angle the customer will see it from.
- Close-ups of the detail: a mitred corner, a scribed skirting, a flush door line. This is what separates you from flat-pack.
- Before-and-after pairs for staircases, alcoves and renovations.
- A caption for each: town, what it is, the material and finish, and anything awkward you solved (sloping ceilings, out-of-square walls).
- Your workshop, if you have one. It signals a serious business.
- No stock photography, ever. On a joinery website it is obvious and it undermines everything.
Instagram is a good place to post this work as it happens; your website is where it lives permanently, sorted by type, where Google can find it.
Service-area pages for joiners
"Fitted wardrobes Harrogate" and "fitted wardrobes York" are different searches with different competitors. A page for each type of work in each area you cover, with photos of your work in that area and genuinely local detail, gives you a page that can compete for each one. Twelve services across twenty areas is up to 240 pages. Our guide to getting found on Google locally explains how those pages work and how to keep them useful; the live demo website shows the structure in practice.
Trust signals for joiners
- Qualifications: City & Guilds or NVQ in carpentry and joinery, and your apprenticeship if you served one.
- Memberships such as the Institute of Carpenters, the Federation of Master Builders or TrustMark, only where you currently hold them.
- Insurance: public liability, and employers' liability if you have staff.
- Live Google reviews from your Google Business Profile, especially ones that mention finish quality and tidiness.
- Guarantees on workmanship, stated clearly.
- Company details: trading name, company number if applicable, base town, years trading.
- You: a photo and a couple of sentences. Customers are letting you into their bedroom for three days.
The tradesman website checklist covers everything else that belongs on each page.
What a joiner website costs
DIY for a small monthly fee and many evenings, a freelancer for a one-off fee commonly in the hundreds to low thousands, an agency for considerably more, or a subscription. Tradesmen's Websites is £59 a month with a £0 setup fee, no long-term contract, and hosting, SSL and a .co.uk domain included if you need one. The tradesman website cost guide compares the routes, including the costs that are not on the quote.
Frequently asked questions
Should I show prices for fitted wardrobes? +
A "from" price for a typical wardrobe or alcove unit, with a note on what changes it (size, doors, finish, internals), helps customers budget and saves you measuring up for jobs that were never affordable. Bespoke work still needs a visit to quote properly.
Do I need separate pages for "joiner" and "carpenter"? +
No. Use the word your local customers use in headings and titles and mention the other naturally in the text. Separate pages for the same service under two names look like spam to Google and confuse customers.
Is Instagram enough for a joiner? +
It is a good addition, but it does not appear for "fitted wardrobes" plus your town on Google, you do not control it, and your best work sinks down the feed within weeks. Post there, and give the work a permanent home on a website you own.
Do I need to show a workshop address? +
No. A base town is enough for customers and for Google. If you have a workshop customers can visit, showing it builds trust; if you work from a van, say which areas you cover instead.
Will it get me to the top of Google for "carpenter near me"? +
No ethical provider can guarantee rankings. A site with a page for each type of work in each area gives you far more opportunities to appear in local search than a single-page portfolio, but results depend on competition, reviews and time.
Next step
See how the structure looks on the live demo website, then enter the work you do and the areas you cover, see a preview of your own website, and pay £59 for your first month only if you are happy to go ahead. £0 setup fee, no long-term contract.
Ready when you are
See a preview of your own website before you pay anything.
Tell us your trade, the services you offer and the areas you cover. We build a preview you can look at first, then you pay £59 for your first month only if you are happy to go ahead. £0 setup fee, no long-term contract and you can cancel at any time.