Guide · Handymen
A website for handymen: turn small jobs into steady, repeat work
A handyman's living is made of small jobs, and each one is a different search. A website with a page for each job in each area you cover helps those customers find you direct, and makes it easy for them to call again.
Handyman work is a volume game. Nobody books you for an extension. They book you to mount a television, build a wardrobe, reseal a bath or clear the gutters, and if you were good, they book you again. So two things matter more than in most trades: being found for a long list of small, specific searches, and being easy to find again for the households and landlords who will use you ten times over. This guide covers what a handyman's website needs, how to be clear about what you do and do not do, and why a page for each service in each area you cover suits a trade built on small jobs.
What customers search for
- handyman Bristol and handyman near me
- TV wall mounting Bath
- flat pack assembly Keynsham, wardrobe assembly service
- gutter cleaning Clevedon
- door hanging Portishead, fence repair Yate
- reseal bath, curtain pole fitting, someone to put up shelves
- property maintenance for landlords Bristol
Only the first line mentions a handyman at all. Most people search for the job, not the trade, usually with a town attached. A single page headed "odd jobs" is a weak answer to every one of these searches.
The pages a handyman website needs
Beyond the home and contact pages, give each type of job its own page. A general handyman might choose from:
- General home repairs
- Flat-pack furniture assembly
- TV wall mounting
- Shelving and storage fitting
- Door hanging and repairs
- Curtain poles, blinds and picture hanging
- Minor plumbing repairs
- Sealant and silicone replacement
- Small decorating jobs
- Gutter cleaning and repairs
- Fence and gate repairs
- Landlord property maintenance
These pages can be short. Say what the job involves, what the customer should have ready, roughly how long it takes and how you charge. Twelve specific pages do more for you than one long list of odd jobs, because each one answers a search somebody is actually making.
Minimum charges, lists of jobs and repeat customers
Small jobs only pay if customers understand how you charge before they ring. Explain the principles on the site, using your own figures:
- A minimum charge. Say what it is and what it covers, such as travel and the first hour. It filters out the ten-minute job that costs you a morning.
- Half-day and day rates. These suit customers with several jobs, and they are quicker to quote than pricing every item.
- The list-of-jobs visit. Most households have a list: the sticking door, the shelf that never went up, the dripping tap. Invite it. "Send me your list and I will tell you whether it is a half day or a full one" turns one small job into a proper booking.
- Landlords and letting agents. A reliable handyman is worth a lot to anyone looking after several properties, and one agent can mean regular work. Give them a page of their own.
Repeat customers are the business. Someone who used you last year should be able to find your number in seconds, and a website in your own name is where they will look.
Trust signals for handymen
A handyman works inside the home, often while the customer is out. People want to know who is coming through the door.
- You: your name, a clear photo and a couple of sentences about your background.
- Public liability insurance, stated plainly.
- A DBS check, if you have one.
- Live Google reviews from your Google Business Profile, especially ones that mention punctuality, tidiness and being trusted with keys.
- Memberships such as the Guild of Master Craftsmen or TrustMark, only where you genuinely hold them.
- Company details: trading name, base town, years trading and a phone number that you answer.
The tradesman website checklist covers everything else that belongs on each page.
Photos of small jobs, and quotes from a photo
Small jobs photograph better than you might think, and customers want to see their job, not somebody's kitchen extension. A television mounted level with the cables tidied, a clean bead of new sealant, a rehung door with an even gap. Before-and-after pairs work for most of them. Caption each with the town and the job, and never use stock imagery.
Photos work in the other direction too. Much of your quoting can be done from a picture the customer sends. Tradesmen's Websites gives you a tap-to-call number and the option of a WhatsApp button, so a customer can send the photo and have a price back quickly. On small jobs, the quick answer usually gets the booking.
Service-area pages for handymen
"TV wall mounting Bath" and "TV wall mounting Keynsham" are different searches with different competitors. A page for each service in each area you cover gives you a page that can compete for each one, with your reviews and a tap-to-call number on every one. Twelve services across twenty areas is up to 240 pages. Keep the areas tight: on a one-hour job, travelling time comes straight out of what you earn. Our guide to getting found on Google locally explains how those pages work and how to keep them honest; the live demo website shows the structure in use.
What a handyman website costs, compared with paying per lead
Many tradespeople pay directories and lead sites a monthly fee, a charge per lead, or both. A big job can absorb that. A small one struggles to: if the job is an hour's work and you do not win every lead you pay for, much of the money has gone before you pick up a drill. That hurts handymen more than most trades. Our comparison of directories and lead sites with your own website explains how each works.
A website is a fixed monthly cost, however many enquiries it brings. You can build one yourself, pay a freelancer a one-off fee commonly quoted in the hundreds to low thousands, pay an agency considerably more, or take a subscription. Tradesmen's Websites is £59 a month with a £0 setup fee and no long-term contract, so you can cancel at any time, and hosting, SSL and a .co.uk domain are included if you need one. The tradesman website cost guide compares the routes properly.
Frequently asked questions
Should I show prices on a handyman website? +
Yes, as far as you can. A minimum charge, half-day and day rates, and fixed prices for your most common jobs save a lot of phone calls. Say what is included, whether materials are extra, and that anything unusual is priced from photos or a visit.
Is a Facebook page enough for a handyman? +
It is a good place to post finished jobs and pick up local recommendations, but it is unlikely to appear on Google for the job plus your town, you do not control it, and posts sink down the feed within days. Keep posting, and send people to a website you own.
How do I win more landlord and letting agent work? +
Give them a page of their own and make it specific: how quickly you respond, how you handle keys and access, photos of every finished job, clear invoices and the areas you cover. Then send that page to local agents.
I do far more than twelve types of job. Which should I list? +
The ones customers search for by name and the ones you want more of. General home repairs covers the odds and ends; the other eleven should be specific jobs such as TV wall mounting or gutter cleaning.
Will it get me to the top of Google for "handyman near me"? +
No ethical provider can guarantee rankings, and "near me" results lean heavily on your Google Business Profile and reviews. A site with a page for each service in each area gives you more opportunities to appear in local search than a single page of odd jobs, but results depend on competition, reviews and time.
Next step
Take a look at the live demo website to see how the service and area pages fit together. Then enter your services and the areas you cover, see a preview of your own website, and pay £59 for your first month only if you are happy to go ahead. £0 setup fee, no long-term contract.
Ready when you are
See a preview of your own website before you pay anything.
Tell us your trade, the services you offer and the areas you cover. We build a preview you can look at first, then you pay £59 for your first month only if you are happy to go ahead. £0 setup fee, no long-term contract and you can cancel at any time.